Coy Griffin is an, Adjunct Professor and Senior Manager of Analytics at IPG, where she merges innovation, data, and creativity to drive impactful digital strategies. Griffin is on the advisory board at Long Island University for Fashion Merchandising and Management. She has also worked with NIKE and Black Girls Code. She has been featured in media outlets such as Blavity, BOF, CFDA, and New York Fashion Week and often participates in educational and interactive events in Accra, Ghana. Griffin is the contributing author of the textbook ‘Fashion Marketing in Emerging Economies and is currently writing her second book, Leveraging Tech 2: The Creative’s Playbook for Adapting to a Tech-Driven Industry. Her mentorship focuses on helping creatives integrate technology, AI and analytics into their practice to scale their ideas and impact.